Are you facing minimal readership issue in facebook instant article? Here is my experiment that how I solved it.
Facebook Instant Articles Journey
Facebook launched Instant Article in May 12, 2015. In March 2016 facebook announce that publisher can monetize their instant articles soon. But still Instant Article was not available for all publishers word wide. At the 2016 facebook F8 confrence facebook announce that Instant Article would now be available for all publishers.
Minimal readership issue
After that publishers started using instant articles and monetizing that without any problem. But later facebook changes their policy and now lots of publishers are facing minimal readership issue. Not only new publishers even old publishers are also facing issue. And losing access to instant articles with error “You’ve lost access to Instant Articles”.
So why this error is coming?
There are lots of posts, videos and group discussion all over internet about this topic but nobody have any solution. I’ve researched over internet and mailed many publishers who were facing this error and posting about it on forums. I tried it on my 2 blogs and faced same minimal readership error during connecting my site in instant article. So I started some experiments.
First I tried to figure out that where “minimal readership” terms applied, on website or on facebook page. On my one blog traffic is around 500 unique visitors per day and on second blog (where you are reading this article) traffic is low as it’s new blog. Both were not eligible then I checked how much traffic I’m getting from facebook. I was not active on both blog’s facebook pages so traffic was zero from facebook. Then I started posting new blog post’s link on it’s Facebook pages and started getting little traffic. In my old blog’s page I boosted my post with $5 per day plan and when I got over 10-12K visitors then I tried again and woaahh! my first blog is connected with instant article.
So as per my experiment I found facebook is looking your fan page’s engagement with your blog cause people will read instant articles on facebook. If there are not enough reader who read your fan page’s post then you’ll not get access and also you need to maintain it else you’ll lost access to instant article.
How to get traffic from facebook Free?
If you don’t want to spend money for traffic then also you can get good traffic from facebook. For this facebook groups are good option. Only post in those groups that are related to your post. Means if you write about “Technology” then post your blog post’s link in technology related groups only not in recipe group or baby care groups.
Another trick is use click bait headline. Yes you heard it write “Click bait headline”, research shows more than 40% traffic of blogs are coming from click bait title. But your headline’s promise must match with your content else people will start ignoring you. Worthy headline title is a huge topic and will cover in other article.
Hope this article clears your doubt about facebook instant article minimal readership issue. If you found it useful then share this page with your friends.
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